The Pandemic Has Caused An Educational Paradigm Shift

An Educational Paradigm Shift

Suppose you are looking for a tutor for your child. Maybe you need a remote online school alternative, a home school program, or a math tutor. Is finding music lessons, a STEM after-school program, a chess club, or a summer camp on your to-do list? Ever thought a gap year opportunity would be an excellent experience for your child but just never had the time to spend researching the options? Then, iSPY Education is for you. It’s where everything you could possibly need related to education is just waiting to be found.

My Story

My name is Karen, and I am part of the founding team at iSPY Education. For years, I have worked with creative small business owners. I help them communicate who they are and what drives them to want to improve the lives of their customers. When I work with a new client, I always start with the same question. What’s your story? 

Here’s my story. I was a motivated kid who had big dreams, so I, like many, moved to New York City and made a career for myself. I knew what I was good at. I loved to work; I loved it so much that it didn’t feel like work. I’d “made” it, and life was good. And for the record, my aspirations didn’t involve working in education. 

We have two boys. We’re the kind of parents who have embraced learning toys. We’ve fed their little minds just as we did their bellies. We showed our kids how important learning is, and they both became good students because of it. We moved from Brooklyn to Maine just as our oldest completed 2nd grade. At that time, our youngest was a kindergarten graduate from our blue ribbon school, and I was already working primarily from home. We were not the adventurous NYers we used to be. We yearned for a simpler life – a life where our kids could be kids a little longer. So we packed up and left our city life.

It is here where my passion for education grew. Though we’ve had some exceptional teachers, our new school’s goal seemed very different from what we had known and remembered when we went to school. The more I spoke to friends around the country, the more I realized that many parents were experiencing what we were. 

Watching our boys sit in a classroom full of kids performing below or well below the grade average stirred a calling in me. I repeatedly asked what the school (the district, the school board) would do about below grade-level performance. I was told, along with academics, our schools are also keeping the kids safe, feeding the kids, teaching the kids to be kind, and making sure the kids stay healthy. I get it. School is complicated. For them, school was not just about academics. But, where did that leave us? 

We’ve all read those articles about how 1/3 of our jobs will disappear by 2030 due to automation. I was wondering how our kids were going to prepare for this future? Yes, we could have put our kids in a private school. However, adequately preparing my child for a promising future shouldn’t be a problem in our nation’s public schools. So if my kids were not being challenged in school, I wanted to figure out what I could do as a parent?

Then came the Pandemic.

We all did our best to get through those late winter/spring months of school. When we returned to a hybrid school model in September of 2020, we were disappointed with the solution our school had found for replacing the 6th grade advanced math teacher. We had no other choice than to step in to find a better solution.  

I was relentless – researching on the internet for days, calling online education providers, looking into homeschool options, and asking just about everyone we knew for advice. Exhausted, we finally found a recently retired, middle school math teacher who agreed to be our Zoom math teacher.

Our problem was not finding online education programming. There was no bottom to the well of educational programming, tools, apps, services, self-paced classes, instructional videos, and educational products. But, unfortunately, what didn’t exist was one place where I could simply search for what we needed and where we could easily make sense of the options. 

iSPY Education

Remember how much time it took to find the best flight to France before Travelocity and Expedia? We have become so accustomed to aggregated search. Suppose you are a magazine photo editor looking for a photo of a student sitting in a math class. You could spend days looking through the millions of images available to license from hundreds of websites. Enter iSPY Visuals. In 2018, we launched a one search site – endless images to choose from in seconds – solution. You enter a keyword, then set your search parameters specific to your needs and include the vendors of your choice. We built iSPY Visuals, the first aggregated search and work system that matches your needs to the images available. Why wasn’t there a site like this for education? And with that, iSPY Education was born.

Now that our 6th grader was in good hands with our Zoom math teacher, I couldn’t stop looking at the education options online. By winter 2021, our 8th grader was enrolled in The Art Of Problem Solving — a supplemental program known for teaching math at an advanced pace. Our 6th grader began taking engineering classes through OutSchool. In addition, we took virtual museum tours, joined a virtual music community, and participated in webinars about Greek Gods and Percy Jackson. It was endless — Johns Hopkins Center For Talented Youth classes, one-on-one music lessons with Berkeley School of Music, writing assignments from The New York Times educational section, Youtube videos making multiplying fractions fun. And the crazy part, all of this existed before the Pandemic. Who knew?

I then started reading about Micro Schools, Learning Pods, daycares opening their doors to older kids with online school options only. Employers began buying digital education subscriptions for their employees’ kids. These kids were coming into the office to do their schoolwork. And the teachers were early adopters – embracing the idea of multi-media enriched curriculums filled with links and assignments, embracing these fantastic educational resources. So many people were disrupting traditional education.

 iSPY Education was born with a bold mission: to make the world of education accessible to all.

Where am I now? Past the Pandemic and frustrations from the shutdown, the dust is starting to settle. Instead of just complaining about academics at school, I find myself using this analogy. If your kid is really good at soccer, you as a parent, support that talent by finding a more suitable team. You find a travel team or club soccer program, so your kid can play to their potential. It’s time for parents to apply this same idea to school. We, at iSPY Education, are going to make it really easy for you to find what your child needs. 

The normal paradigm of education has shifted and will continue to change. From today on, if your child needs more. You will find it on iSPY Education with one click, one search and the world of education at your fingertips. 

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hello@ispyeducation.com

Karen D’Silva, VP Marketing & CX, specializes in shaping the overall customer experience and marketing communications. She has more than 20 years experience leading creative and marketing teams for companies like Getty Images. She has been a Creative Director and Senior Marketing Consultant, was Co-Founder of Spark Visual Research and is the owner of DSilva Creative Services.  

In the time of COVID-19

In the time of COVID-19

Who would have thought that we would have a global pandemic in 2020! Sheltering in place, masks, hand sanitizers, remote work and school from home.

What a year!

Can you imagine if the pandemic had hit before the internet? Thank goodness for tools like Zoom, Microsoft Teams, Google Meets, Discord, What’s App, and Signal. Technology has truly helped to connect people who could not otherwise be together.

We are now 17 months into this global pandemic. While we are all hoping to get back to normal, the Delta variant may have other plans. Regardless of what happens, education has been transformed forever. 

While there had been a move to more online programming, it was growing at a slower, steady pace. The pandemic threw gasoline on the fire. While it was a bumpy transition for many, schools built online programs using tools like Zoom and Discord to deliver education to our kids. The number of education platforms has grown quickly. And now, 75% of  schools say they plan to operate online, at least in some capacity.

This shift, however, has shined a bright light on a couple of very important issues facing education.

  • The first is the high cost of education and how digital technologies
    can bring those costs down.This is at a time when young people
    were already questioning the cost of education.
  • The second is that online programming can offer an exceptional
    opportunity
    for students and parents seeking the highest quality education,
    regardless or borders and boundaries.
  • The third is the inequity in education and the digital divide. Studies show
    that upwards of 33% of students have limited access to digital tools
    or broadband, or both.

If, as a student, you had access to digital tools and broadband during the pandemic, you were probably ok. At least, you were starting with a solid foundation. For children who did not have access to digital tools, they had greater difficulty and many fell far behind.

Post pandemic, most experts believe that we will continue to have a hybrid education environment from kindergarten on up. Education choice will become more important to individual parents and students. Ensuring that students and learners can get access to the education they want and need will become a critical driver in the future, and for an affordable cost.

iSPY Education is a powerful tool that will help make education accessible to all. 

iSPYEd is an AI drive, intuitive SaaS platform that allows the user to search across education platforms and make sense of the massive number of online education programs available. Do a search on 6th grade math. On Google, you will see over 180 million results.

Why are there no aggregators currently?

  • The task is complex
  • Supply is not sufficiently modularized
  • Success requires significant effort from the user

iSPY Education addresses each of these difficulties using a combination of  advanced technologies and human resources. iSPY Education will simplify the complexity and make the process more user friendly. Stay tuned for more information!

Email hello@ispyeducation.com to be added to our mailing list and to get on the invitation-only list for beta access.

Leslie Hughes is the CEO and Founder of iSPY Technologies, Inc. 
Expertise blending content, creative and technology. Strategy, operations and P&L experience spans start-ups to $100MM+ corporations.  Public and Private Board experience. MBA.

Connect with Leslie: Twitter | LinkedIn | Angel List

How iSPY Came To Be

The idea behind iSPY struck me far back in 2005. I had been hired as CEO in a turnaround situation by a UK/US stock photo and film business. They were a public company (penny stock) and had been on a buying spree. The business I inherited was a bit of a mess. The company had acquired 7 businesses and had no idea what to do next. Nothing had been integrated.  Each was in a different stage of moving to digital. They were being sued, had less than adequate tech,  no idea how to even begin to address the millions of images that needed to be edited, digitized and made available online. So, I hired a small but incredibly talented group who came in, rolled up their sleeves and got to work.

Early into our journey, the Creative Director came to me asking for help. There was no easy way to search our competitors and compare what we had to what our competitors offered. We created a rough search aggregation tool that allowed us to do just that. It was rough but our team could search and compare content  side by side and against the competition. It was a very useful tool saving us time and money, and allowing us to curate content in a much more effective way. It was at that time that a light bulb went off.  How cool would it be to make this kind of tool available to customers. They could search multiple image providers simultaneously saving a ton of time, and compare results.  But then, life went on.

Fast forward to 2015, I had started a small market strategy and consulting business. That company, VisualSteam, conducts an annual survey of creative pros on stock image licensing. In 5 years of surveys, the most common complaint was about how difficult and time consuming it was to find images. The clients told us the average search for an image takes 4.25 hours, and they generally searched at least 3 agencies. A little over a decade after my original idea, I decided it was time, actually long overdue, for a tool like iSPY.

I incorporated iSPY in 2016.  In 2017, we launched our prototype. This was followed by our beta site, and then in 2018 we launched our SaaS platform solution for visual content called iSPY Visuals.

Two years later, the pandemic hit.  Our team, like many others, struggled with the new Zoom schooling. The quality of education varied and many parents began looking for alternative options to keep their kids engaged.  Our teammate, Karen, asked why there wasn’t a tool like iSPY Visuals for education.  (To read Karen’s story, click here) We loved the idea and started to explore what existed in the edtech space. We were surprised that there are no real education aggregators, let alone with the tools that we are building.  So the idea of iSPY Education was conceived. We are passionate about wanting to make the world of education accessible to all. We also want to partner with companies to help underserved communities (but more on that in another post). We are building a prototype now and yes, we are looking for funding.  We hope to launch our beta site in early 2022.

So that’s my story. I appreciate the tremendous support from the early investors who supported iSPY Visuals, our team, and all the people interested in what we are doing and willing to give us a try.  It has been a fun ride so far but we are really just getting started.

Leslie Hughes is the CEO and Founder of iSPY Technologies, Inc. which first launched iSPY Visuals, an intelligent search tool and workspace for visual content users, and iSPY Education. Hughes has over 20 years experience blending content, creativity and technology. She was President of Bill Gates’ Corbis Images, and President of the Markets and Products Group for Corbis Corp. She became an entrepreneur 10 years ago. Hughes has consulted or been part of 6 start-ups and 12 acquisitions.  She has an MBA from the Cox School of Business at Southern Methodist University, is the proud mother of two and lives and works in New York.

Connect with Leslie: Twitter | LinkedIn | Angel List